Fjord Tours AS are looking for an experienced digital marketing manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including programmatic advertising. You should also be highly analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) Furthermore, you are expected to contribute to any online activity to increase brand recognition in all digital channels.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Launch and optimize Facebook campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write creative and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendor
- Keep abreast of PPC and SEM trends
- Responsible for all print materials
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, Bing) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.
- Language skills: Fluent English and a good level of Norwegian. Other language skills a plus.
- Good knowledge of the Adobe software suite
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong numbers skills
- BSc/BA in Marketing, Digital Media or a related field is a plus; AdWords certification is a requirement.